Ireland to launch first-ever energy drinks-based ‘energy-saving’ products
An Irish energy drink maker is set to launch its first products that are designed to help people reduce their energy consumption.
Energy drinks can help you burn more calories and reduce your risk of heart disease and cancer, and are considered healthier alternatives to sugary drinks.
A spokesperson for Champion Energy drinks, which makes Champion Energy Cooler and Champion Energy Blast, said the drink would be available to customers in April.
The company says the drink is intended for people who are looking to reduce their risk of being overweight, and it aims to be one of the first energy drinks to be made from renewable sources.
“We believe energy drinks have the potential to change how people think about energy, and as such we are delighted to partner with an industry leader in the space,” said Champion Energy Co-founder and Chief Executive, Patrick O’Neill.
“Champion Energy Coolers and Blast are designed with a proven, scalable energy-saving formula and are designed for people with an energy deficit.”
Energy drinks have been around for a long time, with some products being made from traditional food ingredients such as cocoa and cane sugar, but this latest version uses organic cocoa powder.
“It is important to make sure the products are made from ingredients that are natural, and that they are made in a sustainable way,” said Mr O’Neil.
Champion has launched its own energy drink, Champion Energy Plus, which has been praised by the UK’s Food Standards Agency (FSA).
“Energy drinks are a great way to help manage your energy intake, and the energy drinks we’re offering are a huge part of that,” said a spokesman for Champion.
The UK Government has also set out plans to promote healthier choices.
“The government is committed to encouraging healthier food choices and to working with manufacturers to make energy drinks more widely available,” said Minister for Health James Reilly.
“This includes increasing the availability of energy drinks across the UK and working with companies to bring the best-in-class energy drinks available to consumers.”